Search Engine Optimization
Vs. SiteBuildIt

Many experts will argue that search engine optimization is the singular most important aspect of traffic generation for any website. However, those experts are usually the same one's who accept visa or master card for the monthly charge to "optimize" your site's performance.

While I am certainly not here to destroy the credibility of the seo soothsayers, I will warn you not to fall for the hype about dizzying moves to the top of page rank on the major directories. Remember, I am learning this stuff at the same time as many of you. We have all bought at least one program or opted in to a safe list on the promise of a guaranteed increase in search results, visitors and customers. And then realized we were duped.

At that point you had one of two choices. Try another so-called search engine tenderizer program, or do some due diligence on the concept of search engine optimization. I chose the latter.

Search engine optimization is defined by Wikipedia as the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords. Now, I don't know about you, but I prefer the cliff notes version of that definition, which is "improving the volume of traffic via targeted keywords."

A simple enough concept to understand, right? Many business owners begin the process of building a website with very little or no perception of what it takes to be seen on line. Dozens--if not hundreds--of individuals and companies are hawking website building programs and templates with the promise of instant visibility after a little cutting and pasting. But delivering quality visitors to any site--especially a new site--takes more than just a cookie cutter approach to website building. While many owners will fall for the lure of easy traffic that is promised by the seo guru's, many owners have discovered that consistent quality traffic has to be earned.

It's like the old saying "trick me once, shame on you, trick me twice, shame on me." Don't even try a third time because, trust me, it is no charm!! Information and content are the key's to earning consistent traffic to your website. There are, however, very effective search engine optimization principles that you can apply to increase your niche business web site's visibility on the internet. The ICANetwork is a great alternative to traditional seo. You might want to check out The ICANetwork before you spend too much time and money on search engine optimization. was built using SBI. And it is constantly being updated and analyzed using SiteBuildIt's exclusive tools. If you want a site that is not just another pretty face, but actually accomplishes a goal of attracting quality traffic, do yourself a favor and investigate The ICANetwork. While the contribution of seo to online business success is well established, it's place in the future of on line business is questionable at best. Check out some of the forum discussions about the future of seo.

So dabble with seo but remember another tried and true adage. Don't put all of your eggs in one basket. Unless you like scrambled eggs!!

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